How to Stage Your Home

by Tyler Grossman 03/11/2019

If you've spent much time online seeking ways to sell your home, you've probably run across "professional home staging" options. While many of these are a great choice, they can be cost-prohibitive if your agent doesn't include those services with your sale. You aren't left in the lurch though, you can do a variety of things with your existing furnishings to clean up your home and make it more appealing to buyers. The hardest part of this process is to take yourself out of the house. It no longer matters what you love or what each room means to you, its now about creating a blank but appealing canvas that your potential buyers can see ways to make their own.

Properly staged homes, and that usually means neutrally staged, often sell up to 50% faster and for up to 10% or more over the asking price. Want in on this extra profit?

It’s easy as 123…

1. Clean and Neutral Colors: give your rooms a fresh coat of paint in neutral tones. Creams, warm grays and sand tones can brighten up your rooms without going all the way to white which creates an inviting look. It's not just the paint though, apply the same rules to your furniture and window coverings. Try to get as much natural sunlight into each room as possible and use bright and light tones to reflect that light around the room. Don't forget the bathrooms here, going for brighter neutral patterns on shower curtains, rugs and towels as well.

2. No More Hoarding (at least not in public): Yes, those pictures of your wedding or your kids are incredibly important to you, but this is about your buyers. Too much clutter or too many personal items in a design can make it difficult for potential buyers to decorate in their mind. You want your buyer to see themselves in the space, not you. That means removing family photos, trophies, kids' art and basically anything that speaks to your family life in the home. If you’re living in the home and showing at the same time, try going through your belongings and packing up things you don’t need into a storage unit. Keeping your closets only comfortably full and storage spaces empty of holiday decorations makes them more appealing to buyers.

3. Simple Spaces for Anyone: Remember that storage unit? Use it again for extra furniture. Keep only the items that work best in the space. Remove over-sized or extra-personal items to help your buyers see the house and what they can do with it. Stick with furniture that goes with the home itself, rather than the pieces you have for sentimental value. Also, remember to remove all or the majority of items that make a space age-specific where possible. Unless you're explicitly showing off a nursery, make the rest of the home design work regardless of children or buyers' ages. 

Your real estate professional can give you specific advice based on your particular possessions and home layout.

About the Author

Author
Tyler Grossman

It's been an exciting decade working in the trenches of Marin Real estate!  Experiencing all the highs and lows of the always changing Marin market.  In fact, it can be different from street to street, week to week, and certainly for each and every home.  As a Marin native, I know the ins and outs of all the various neighborhoods, including schools, parks/trails, restaurants/shopping, transportation, and all the various aspects I need to know for our clients.  I feel so blessed to be able to raise my 2 children (Reed -7, Paige - 5) here with my wife Beth.  Although expensive, we know every day why it's worth it!

I partner with my mom Marti, who has over 30 years of experience in the business and has been very successful and highly respected.  Together we pool our experience, knowledge base, technical savvy, networking groups, and provide our clients with a true value of 2 for the price of 1.  Marti has excellent working and friendly relationships with all the older guard or agents, as i do with the more contemporary ones.  We are always leveraging our relationships to put our clients in the best positions.

Team Grossman has a long track record of sales success that we are happy to share with you.  We are as comfortable and committed to selling $250,000 co-op's to $2M estates.  We are 100% committed to our clients throughout the real estate relationship and beyond. We earn the trust and respect of our clients, who recognize that we are always willing to go above and beyond to provide the best service we can possible give, in order to make your real estate buying or selling needs come true. 

I have been in real estate since 2005, including every time of residential sale, including single family homes, condominiums, townhomes, income investment properties, bank owned properties (REOs) short sales, houseboats and land. Over the years, I have earned the trust and respect of my clients, and often made good new friends along the way.  I have been recognized by my company for various Sales Achievement and Client Service Awards throughout my career.

I ask that you meet with us to get to know us and how we run our business, and allow us to earn your business.  Thanks for that opportunity and can't wait to hear from you.

- Tyler